Amazon recently just launched their new Kindle 2 (Latest Generation wireless reading device) and priced it at $360.

Amazon just launched a free iPhone Kindle App that lets you read Amazon eBooks with your iPhone or iPod Touch.
You can read any Kindle-compatible book you’ve purchased from Amazon’s catalog in your iPhone or iPod Touch. In fact, you can read the first chapter of any book for free if you want to try out the App without buying a book from Amazon Kindle.
It has a lot of the Kindle features like resizing text, bookmark pages, viewing notations you made on Kindle, etc.
The price point for Kindle is kind of out of my league at the moment and I have my entertainment budget lined up for stuff elsewhere this year.
But, the iPhone Kindle App creates a sweet spot where I can buy and read eBooks on my iPhone from the vast eBook Catalog with one of the most competitive pricing elsewhere.
If you already own a Kindle or planning to buy Kindle 2, the iPhone App makes a compelling statement.
Reason – WhisperSync. This feature automatically keeps track of where you left off in each book and it allows you to pick up from that spot in any Kindle-friendly devices you may have. You can leave your Kindle 2 bedside in the night and pick up on the reading on your way to work in a train/bus from your iPhone.
As Amazon’s Kindle service expands to more mobile devices, this feature is going to be kick-ass.
With Amazon moving into the iPhone eBook market, it’s time the other players stood up and took notice as the competition is going to be really stuff from now on.
If you are a iPhone eBook app writer, what do you think about this development?
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